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Rethinking One-Size-Fits-All: Designing Cognitively Accessible Visualizations
Wednesday, October 29, 2025, 11:00 am-12:00 pm
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Abstract

Data visualization amplifies cognition and broadens access to information. Yet most visualizations are designed with a narrow audience in mind, assuming users who are analytically driven, highly data-literate, and comfortable with abstraction. This approach excludes many, particularly those with cognitive disabilities, who may struggle with abstraction, experience sensory overload, or have limited exposure to statistical conventions. Working with individuals with Intellectual and Developmental Disabilities (IDD), my research reveals both the limitations and the untapped possibilities of visualization. Through graphical perception studies, interviews, and co-design, I examine how cognitively diverse individuals interpret visualizations, engage with data in daily life, and create more accessible data representations. These insights inform practical design guidelines while reimagining visualization as a medium for more accessible, expressive, and creative forms of data engagement. Building on this foundation, I outline a vision for a cognitively inclusive future of visualization, one that transforms how people experience, understand, and connect through data.

Bio

Keke Wu is an Assistant Professor in the College of Information at the University of Maryland, where she directs the Lived Data Collective and serves as an Associate Director of MIDA. A researcher and storyteller, she bridges data and lived experience through visualization. Her collaborations with individuals with intellectual and developmental disabilities helped establish the subfield of cognitively accessible visualization, and she continues to explore how data can be made more understandable, expressive, and meaningful across diverse audiences and contexts. With a background in Computer Science, Cinematic Arts, and Creative Technology & Design, her work integrates storytelling, aesthetics, and computing to advance cognitive accessibility, foster emotional connection, and create social impact through data. Her research has appeared in venues including ACM CHI, IEEE VIS, and ACM ASSETS, and was recognized with a Best Paper Award at CHI 2021 for contributions to inclusive visualization.

This talk is organized by Wei Ai