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Verifable Auctions for Online Ad Exchanges, Sebastian Angel and Michael Walfish
James Litton - University of Maryland
Wednesday, October 30, 2013, 2:00-3:00 pm Calendar
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Abstract

This paper treats a critical component of the Web ecosystem that has so far received little attention in our community: ad exchanges. Ad exchanges run auctions to sell publishers’ inventory—space on Web pages—to advertisers who want to display ads in those spaces. Unfortunately, under the status quo, the parties to an auction cannot check that the auction was carried out correctly, which raises the following more general question: how can we create verifiability in low-latency, high-frequency auctions where the parties do not know each other? We address this question with the design, prototype im- plementation, and experimental evaluation of VEX. VEX introduces a technique for efficient, privacy-preserving integer comparisons; couples these with careful protocol design; and adds little latency and tolerable overhead.

Bio

James Litton is a first year PhD student working with Dr. Bobby Bhattacharjee. His interests lie primarily in Systems and Networking.

This talk is organized by Ramakrishna Padmanabhan